Concept behind the sneakers
Throughout the 1990s, Gatorade partnered with Michael Jordan on a number of commercials in a bid to showcase the skills of the game’s greatest ever player while marketing its own set of sports-themed beverages as well. The company sought to advocate for the use of its special nutrient-based products so as to bring out the very best in the players themselves.
Air Jordan 1 Gatorade
Size Run: Mens
Color: Orange Peel/Orange Peel
Style Code: AJ5997-880
Release Date: December 26, 2017
The Air Jordan 1 Gatorade “Orange Peel” is a highlight and hallmark of this partnership and serves to commemorate the fruitful association between the pair. Quite specifically, these sneakers are made in remembrance of the orange flavor brand of the company’s products.
The sneakers are predominantly orange in color and this laid-back colorway takes up the upper body in its entirety with similarly but brighter colored laces working their way spectacularly around a bulging tongue. And just preceding it, are artistic perforations that liven up the exterior of this premium orange-esque leather. This exterior terminates into a stunning midsole that is made from a darker uniform shade of the same orange color.
The interior, on the other hand, is a sight for sore eyes as it features a dark green bold insole that is complemented perfectly by a trademark Gatorade logo which also adorns the bottom of the ripple-inspired sole. The inside of the tongue also deviates from the orange dominance and takes on an elegant silver color scheme that spruces up the overall look.
The devil is in the detail quite literally with these new Jordans as the sneakers are amassed with a host of stylish imprints all throughout its architecture. At the side of the ankles rests a winged NBA crest logo that sits right above a Gatorade flash symbol. What’s more, the shoes also come with the company’s miniature emblem embracing the top of the lace locks.
The presentation of the Air Jordan 1 Gatorade “Orange Peel” is simply unrivalled as it is shipped in a bold elegant box with the caption “Be Like Mike”, similar to the one on the interior of the shoes as well. The message is almost a nostalgic reminder of that famous 1992 Gatorade commercial that bore a similar title.
Release date and pricing
The Jordan release 2017 sees yet another classy Air Jordan enter the fold with the sneakers set to be flagged off onto the retail scene on the 26th of December at commendable $ 175 per pair. So if you were thinking of the perfect Boxing Day gift for someone special, then The Air Jordan 1 Gatorade “Orange Peel” is a more than worthy contender.