With the Summer Olympics being hosted by Rio de Janeiro, multiple athletic brands decided to come up with items branded to commemorate the host area. In the case of Air Jordan, it announces the availability of Air Jordan XXX1 Rio, a pair meant to celebrate the vibrant city in Brazil.
Air Jordan XXX1 Rio
Size Run: Mens
Color:Green Abyss/Ghost Green-White
Release Date:August 12, 2016
Other shoes reported with Air Jordan releases 2016 for the said Olympics focus on USA colorways. However, this line has colorways that represent the city as it utilizes the colors used on Brazil’s flag. The main colors used for this line is blue and neon green. The colors are placed with gradient effect, starting with blue at the ankle area towards the middle part of the footwear. The middle part of the footwear starts with knitted blue color where the green color is started to be integrated until they fully cover the toe area. This effect gives the footwear a unique look that suits the representation of the host city.
The Air Jordan XXX1 Rio also has the same blue color on the tongue and on the shoelaces. The holes for the shoelaces are embroidered with the neon green color that serves as highlight for the dominant blue uppers.
Air Jordan XXX1 Rio is not short of branding either. The Jumpman logo is placed on the upper, embroidered in green thread. The foot of this Jumpman logo somehow integrates the same green color. After the Jumpman logo is the Swoosh icon that eventually appears due to the knitting effect. It’s a good way of branding the piece and appeals to all the people getting this model.
The upper part of the midsole also has the same color theme, which is complementary of the entire Air Jordan XXX1 Rio design. The green color started from the ankle area then changes to the blue color towards the front. This line of color serves as good accent to the white midsole and outsole.
While the uppers are composed of vibrant blue and green colors, the outsole is made of unique color combination. It has the rubber white outsole serving as outline. The middle part is composed of icy translucent outsole with pink color serving as background color. The Jumpman logo is placed using blue color.
Sneaker news reported that this model will hit stores on August 12, with a price tag of $185. Stay tuned to get the Air Jordan XXX1 Rio from popular stores and Jordan sellers. Also, be updated of other Jordan release dates 2016.